Earlier this month, the PLCB made headlines when they issued a ruling indicating that beer distributors could now sell 12-packs of beer. In the wake of that decision, many beer distributors and breweries were scrambling to make changes to their packaging systems in order to comply with the PLCB’s ruling. On Wednesday, the PLCB further expanded that ruling and indicated that distributors can break up cases of beer in order to sell them as 12-packs. This is a significant reversal of their decision earlier this month and paves the way for 12-packs of beer to be immediately available in nearly all distributors.
The next question will be how distributors use this opportunity to market 12-packs, and whether consumers are interested in purchasing them at a distributor.