Photo of Matthew Landis

Photo credit: JCT(Loves)Streisand* on Visual hunt / CC BY-NDWhen you think of Barbra Streisand, what’s the first thing that comes to mind? Is it a career spanning six decades, including ten Grammy Awards, five Emmy Awards, a Special Tony Award, and more? The unique spelling of her first name? Is it her first album, titled (you guessed it!) The Barbra Streisand Album? Who could forget about her role in Meet the Fockers as Roz Focker. For me, the first thing that comes to mind is actually none of those things. And I’ll stop summarizing Barbra’s Wikipedia page now.

I would argue that no matter which of Barbra’s many talents you are most impressed with, as a business owner, the top association with Barbra Streisand should be the Streisand Effect. The Streisand Effect is “the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet.” It stems from an incident where Barbra Streisand attempted to stop photographs of her house in Malibu, California, from being posted online, which unintentionally drew more attention to the photograph. You can read more about the Streisand Effect here.

Understanding the Streisand Effect is important when evaluating how to publicly respond to negative information about you or your business because it’s possible that taking certain actions could actually make the problem worse. It is inevitable that you will encounter conflict, whether it be with unhappy customers, competitors, disgruntled employees, or maybe you inadvertently get caught up in a conspiracy theory, such as Pizzagate. Negative information about your business may be posted online, or you could hear through the grapevine that so-and-so has been talking about you out in the community. Continue Reading What Would Barbra Do? A Business Lesson from Barbra Streisand

In Part I, we discussed what the Children’s Online Privacy Protection Act (COPPA) is, when it applies, and the consequences of failure to comply with the law. Below, we’ll discuss further questions and answers regarding an overview of what’s required when COPPA applies to your website, app or online service. Continue Reading Your Website and the Children’s Online Privacy Protection Act – Part II – Compliance Overview

The Children’s Online Privacy Protection Act, known as COPPA, is a federal law that gives parents and legal guardians control over the collection, use and disclosure of children’s personal information. The goal of COPPA is to protect children’s online interactions and to make sure that parents consent to the collection and use of such data, since children under 13 are considered incapable of understanding the potential consequences of sharing such information.

Here are a few frequently asked questions and answers regarding COPPA, its application and consequences for failure to comply.

What information is considered personal information under COPPA?

 As defined under COPPA, personal information is information that is collected online and identifies an individual, including but not limited to:

  • First and last name
  • Physical address that includes street and town or city name
  • Email address
  • Online identifier that permits an individual to be contacted directly (for example, a username)
  • Telephone number
  • Social security number
  • Image, video or audio containing an individual’s image or voice
  • Information sufficient to identify the home or other physical address of an individual
  • A persistent identifier such as a cookie number, IP address, unique device number
  • Any other information collected from a child that is either about a child that can be used in combination with other personal information to identify the child

When does COPPA apply to a website, app, or online service? Continue Reading Your Website and the Children’s Online Privacy Protection Act – Part I – Does It Apply?

As an avid podcast listener, one of my favorite year-end activities is reading through the “best of” lists of the best podcasts and episodes of the year. Below are a few of my favorite lists of favorites (meta, right?) to get you started:

The Atlantic – The 50 Best Podcasts of 2017

Vulture – The 10 Best Podcasts of 2017

Vulture – The 10 Best Podcast Episodes of 2017

IndieWire – The 50 Best Podcast Episodes of 2017

My typical approach is to review the lists and their descriptions, then add episodes that sound interesting to a new playlist in my preferred podcast app, Overcast.

This year, I thought I’d share my own list of some of my favorite podcasts: Continue Reading My 2017 Podcast Picks

Earlier today a client emailed me and asked for my mailing address because her scanner wasn’t working. As I was replying (using my TextExpander snippet for my office mailing address), I thought to myself: there has to be a better way!

Turns out, there is. And it’s even easier than my initial recommendation, which was to go to the app store on your smartphone or tablet and download one of the many excellent apps that use the device’s camera to scan and create PDF files. I’ve used Scanbot for iPhone to do this for years.

Caution: from here on out, this post is a complete Apple lovefest. If you have an Android or Microsoft device, you can read on and see what you’re missing, or just check in with Brandon Harter – I’m sure he can give you a tip in the right direction. Continue Reading Is That a Scanner in Your Pocket? How to Scan Documents with Your iPhone or iPad

In the early stages of a business, a solo entrepreneur or small group of founders are forced to do it all – business planning, marketing, sales, bookkeeping, management, human resources…the list goes on and on. While founders are focused on all of these roles and accompanying decisions, it’s easy and convenient to look for a quick, easy and inexpensive fixes when it comes to the legal steps to forming a business entity.

Below are the three most common mistakes I see founders make when forming a Pennsylvania business entity: Continue Reading Don’t Make These 3 Common Mistakes When Forming a Pennsylvania Business Entity

In my post yesterday about The Extraordinary Give, I mentioned that each participating organization must be a 501(c)(3) organization. If you’re anything like me, you may have wondered – how did those organizations get to be a 501(c)(3)?

I’m glad you asked: here’s an overview of the typical process of starting a community benefit organization in Pennsylvania. Continue Reading How to Start a Community Benefit Organization in Pennsylvania

The 6th annual Extraordinary Give is coming soon: this year on Friday, November 17, 2017 from midnight to 11:59 pm, you’ll be able to support the community benefit organizations that you love by donating with your dollars. In addition to benefiting from your donations, there are several additional prizes that the participating organizations will be eligible to win.

Hosted by the Lancaster County Community Foundation, the Extraordinary Give is Lancaster County’s largest day of charitable giving, and over the past five years, over 500 organizations have benefitted from the event, with more than $22.5 million in total donations.

To learn more about the Extraordinary Give, check out their website here: extragive.org. There, you can browse the participating community benefit organizations by category or see a full list of all participating organizations. On November 17, you can keep track of all donations in real time on The Extraordinary Give Leaderboard. Continue Reading Save the Date: The Extraordinary Give is Next Friday, November 17, 2017

As Apple fans everywhere well know, the iPhone X is available for preorder on Friday, October 27 at 3:01 am EDT. If you followed my advice from last week by freezing your credit reports and you’re planning on preordering from Apple or your carrier of choice, make sure you temporarily unfreeze your credit reports if you’re the account holder. If you’re on a family plan, make sure that the account holder either does not have their credit reports frozen or goes through the process to unfreeze their reports. Most cell phones are purchased using an installment sale contract, and therefore require a credit report request. Continue Reading Preordering an iPhone X tonight? Unfreeze Your Credit Reports

In the wake of the Equifax data breach, there has been much discussion about the effects of the breach, and how to protect yourself if you were affected. Even though I confirmed that I was not affected by the breach through Equifax’s website, out of an abundance of caution I chose to freeze my credit reports with each of the three major credit reporting agencies, Equifax, Transunion, and Experian. You can check whether you were impacted by the Equifax breach here: https://www.equifaxsecurity2017.com/am-i-impacted/.

Although I’ve (thankfully) never been a victim of identity theft, I chose to freeze my credit reports because unfortunately I’ve witnessed clients who have experienced identity theft – it’s expensive, time-consuming, and can quickly ruin your financial independence. For a window into what can be involved in an identity theft case, check out the Federal Trade Commission’s Identity Theft website at www.IdentityTheft.gov.  To me, the small headache of lifting the freeze when I want to open a new account is a worthwhile step to help avoid a devastating identity theft situation. Continue Reading How To Freeze Your Credit Reports