When you think of Barbra Streisand, what’s the first thing that comes to mind? Is it a career spanning six decades, including ten Grammy Awards, five Emmy Awards, a Special Tony Award, and more? The unique spelling of her first name? Is it her first album, titled (you guessed it!) The Barbra Streisand Album? Who could forget about her role in Meet the Fockers as Roz Focker. For me, the first thing that comes to mind is actually none of those things. And I’ll stop summarizing Barbra’s Wikipedia page now.
I would argue that no matter which of Barbra’s many talents you are most impressed with, as a business owner, the top association with Barbra Streisand should be the Streisand Effect. The Streisand Effect is “the phenomenon whereby an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely, usually facilitated by the Internet.” It stems from an incident where Barbra Streisand attempted to stop photographs of her house in Malibu, California, from being posted online, which unintentionally drew more attention to the photograph. You can read more about the Streisand Effect here.
Understanding the Streisand Effect is important when evaluating how to publicly respond to negative information about you or your business because it’s possible that taking certain actions could actually make the problem worse. It is inevitable that you will encounter conflict, whether it be with unhappy customers, competitors, disgruntled employees, or maybe you inadvertently get caught up in a conspiracy theory, such as Pizzagate. Negative information about your business may be posted online, or you could hear through the grapevine that so-and-so has been talking about you out in the community. Continue Reading What Would Barbra Do? A Business Lesson from Barbra Streisand