Smart phones are increasingly being designed as tools to allow users to enter virtual and augmented realities. Also, dedicated virtual reality hardware is becoming widely available and increasingly more affordable. At the same time these devices are becoming available, companies like Lancaster’s own Greenfish Labs are providing virtual reality development to organizations like the Catholic Church. The combination of access and development can only lead to an explosion of virtual and augmented reality to mainstream audiences in the next few years. So how can you prepare your company for the legal risks that arise from using these technologies? Let’s examine a few existing technologies that already face the same or similar risks to get some answers.
Is your business posting images on a social media account or on a website or blog as a part of your marketing strategy? If so, make sure you have the appropriate permission to post the images to avoid the prospect of a threatening letter (or worse) for a claim of copyright infringement.